CALI
CAMPAIGN
“CALI It Your Way, CALI Travelog”
![](https://freight.cargo.site/t/original/i/2fb6b0fbd4d35b8286c1c50f1327ffdb808d5a042d74e214e228498439acb1eb/CaliFH_4onlinevideocutterc-2.gif)
여행의 설렘과 추억은 다양한 기록을 통해 환기되곤 한다. CALI로 연상되는 선셋 비치, 팜 트리, 로드 트립. CALI의 무드와 가장 잘 어울리는 PUMA South East Asia의 앰버서더 효린. 구릿빛 피부, 시원한 미소로 경쾌하고 자유로운 에너지를 표현해낸 효린의 CALI Travelog.
︎ PUMA SEA, JAN 2019
Brand Film
Cali![](https://freight.cargo.site/t/original/i/86fc3e4c05df5f67eb3fd243a39f4ee13020cff1b4a966880847ce4847d52e44/-2019-01-29--3.06.58.png)
![](https://freight.cargo.site/t/original/i/71fea5dacaf9e9c905aa6d41d249bfbd19999f80f06077a5ec942ca24ebffd65/Cali_75s_walking.gif)
![](https://freight.cargo.site/t/original/i/2250eeab8a26eefc2eea8d567385383410ec60eaf8e38927d1ee47cb396a3145/0031080P-1.gif)
![](https://freight.cargo.site/t/original/i/361d523b02104d98df1d0f2a7d94ab14470cf8ee2aeffaead10709396b0fecfd/Cali_10s.gif)
Making Film
Photography
![](https://freight.cargo.site/t/original/i/50a732c284daeb8c6b5c543137a16d905ed13709fca6ec63a4b35b7e29687050/banban_web_cali-12-100.jpg)
![](https://freight.cargo.site/t/original/i/3d66881da8aed13e7dbe2a4d64c62999b9aa7119f037dacb1cdc06752209005c/banban_web_cali-2--100.jpg)
![](https://freight.cargo.site/t/original/i/5e7c50124be15c91513b7abd69c02ff319338e66f8ae89aaa8b8719899f59054/banban_web_cali-2--2-100.jpg)
![](https://freight.cargo.site/t/original/i/94cd57eaaa881348ff7ccc4a9d2be6d8277a4ef514c4da9241d3cc19438b3d46/banban_web_cali-2--3-100.jpg)
![](https://freight.cargo.site/t/original/i/09e7edba21004576803933aa7d179152018272a2037962e37501ba7c9d329f6a/banban_web_cali-2--4-100.jpg)
Graphic Work
Cali Camera + Illustration![](https://freight.cargo.site/t/original/i/326b3964abfd04fb74457110a01d069618d5f2c46451e5ae4ba1061a7ca4cc96/cali_camera_1112-2_.jpg)
![](https://freight.cargo.site/t/original/i/e8fc2d415cb4d2b2e80b8d6603780907ec15a45eb557ea85ae4bcb9ca431c537/banban_web_cali-1--100.jpg)