DO YOU
CAMPAIGN
AW17
“PUMA WOMEN’S CLUB”
![](https://freight.cargo.site/t/original/i/27d722b74d599ae06b9a257a2ef854b2deb016b906edb6d20fccfe8166d32a27/PUMA-global-woman-campaign-be-yourself-DO-YOU-01.gif)
‘진정한 나를 찾는다’라는 메시지는 언제나 매력적으로 다가오지만, 남들의 시선이나 일상의 틀에 갇혀 막상 실행하기 어려운 게 사실이다. 아직 Do You가 어려운 그들에게 당당하고 자유롭게 패션, 라이프스타일을 펼칠 장을 만들어주기로 했다. 경리단길 남산캐미스트리에서 시작된 일상을 뒤집는 변화의 시간, PUMA WOMEN’S CLUB.
︎ PUMA KOREA, AUG 2017
Photography
![](https://freight.cargo.site/t/original/i/2074bb52b456dca41951697e0a0e80636a24a6ce77be3b7dfc3c796c7fb6b0c7/05_puma_doyou_aw17_01.jpg)
![](https://freight.cargo.site/t/original/i/d74a679170e57c2bff8a5d43d6025b53ff5046d3e8b5ce5e0c3d5a6cfe459ca8/05_puma_doyou_aw17_02.jpg)
![](https://freight.cargo.site/t/original/i/480f2c1cb53a950fd53a721cd6ab717c3b8c000fcb92d92fc02da02717b0f645/05_puma_doyou_aw17_03.jpg)
![](https://freight.cargo.site/t/original/i/3259c2085ba3e3a0c71bb44e396522f7e40d344533f2532ccdeeb3019206eab0/05_puma_doyou_aw17_04.jpg)
![](https://freight.cargo.site/t/original/i/644f2392ae5795da2f391bc43e2a131fbcb040746edf6a4f4af9af4aae0d6da5/05_puma_doyou_aw17_05.jpg)
![](https://freight.cargo.site/t/original/i/808791070fdc0da57ecd6efc3080ac0a5227b976afc5bb9307d7a07587a50473/05_puma_doyou_aw17_06.jpg)
![](https://freight.cargo.site/t/original/i/a3605d405ab216315c9a2faafb045268885ff030fec7a00247e492e8c1a7d1ed/05_puma_doyou_aw17_07.jpg)
![](https://freight.cargo.site/t/original/i/0ba434edb66457683fe546d5817594d918bf64084e50991a25a157a31e112839/05_puma_doyou_aw17_08.jpg)
![](https://freight.cargo.site/t/original/i/57dff24603fea5abce54e8f00d869c67d7db02841e986cb4235608e27e3dfb7e/05_puma_doyou_aw17_09.jpg)
![](https://freight.cargo.site/t/original/i/b491eefd74a3796778d65ce416929136e836438d97de0a7cc399c07212a5cfe7/05_puma_doyou_aw17_10.jpg)
Campaign Identity Design
PUMA Women’s Club
![](https://freight.cargo.site/t/original/i/6438c619d9e5a3905ef5167d9c2319b7ce56987191ae85fa36d8a1ea39aa7906/banban_web_doyouAW17-22x-100.jpg)
![](https://freight.cargo.site/t/original/i/6bf9e3785d88eb9d9985549bcf0b5d23a56de0000e6470f0ff602d87d0cbfa7e/1.gif)
![](https://freight.cargo.site/t/original/i/79817c1f12bc05a31b448feda78e644549aea12e5e157e4680d7001235fdaff0/2.gif)
![](https://freight.cargo.site/t/original/i/7d5b307b8ba9b92da64f1b5100c41289226235f8387d28104f8986dac91f72a4/3.gif)
Graphic Work
Tatoo & Coasters![](https://freight.cargo.site/t/original/i/397a88c0a40136b977e6c0ee8bd8ef99755523c9f9e5fc72375325aaabf51174/TATTOO_doyou-15.jpg)
![](https://freight.cargo.site/t/original/i/7dd424dea89be85a321d013d13b96adb738669c1f1faf3809c20bf21895207d9/banban_web_PWC_ssRT17_2-32x-100.jpg)
![](https://freight.cargo.site/t/original/i/1cd379ff679931dc0d836d657894d32c5957aef92122c8e8e7df143d05aac354/doyou-print-work_2.jpg)
![](https://freight.cargo.site/t/original/i/39d2d214258c5c01b82e65e87835b413b7a493cf2928aa5243372a8187418b8b/banban_web_PWC_ssRT17_2-42x-100.jpg)
Lauching Party
PUMA Women’s Club @Namsan Chemistry![](https://freight.cargo.site/t/original/i/e0ac11aa046aecd8c97b8c0ac30085e8af1045ffd653563272918b7aeb080b8d/PUMA_DOYOU_AW17_NAMSAN-1.jpg)